The name
Brands come to a partnership with objectives, audiences, budgets, and campaign needs. Talent comes with its own priorities, audiences, relationships, and expectations. TWOfold is informed by experience working across both.
Founder
TWOfold was founded by David Artzi, in Chicago.
- Consultancy
- Founded and led an independent sports marketing consultancy, sourcing, evaluating, and negotiating athlete and influencer partnerships across the NFL, NBA, and college sports.
- Talent side
- Directed influencer and athlete partnerships across NFL, NBA, WNBA, and NCAA campaigns.
- Agency side
- Most recently, day-to-day client lead for sports-led marketing across the Kellanova, Mars, and Samsung portfolios at Weber Shandwick.